Who Do Consumers Find First?
• A homeowner in your area searches for “best kitchen remodeler near me.” Is your business the first result they see? If not, you’re losing leads to your competitors—every single day.
We Can Help You:
• This guide will teach you how to get your business to the top of Google, increase visibility, and bring in more leads.
Why Your Business Isn’t Ranking (And How to Fix It)
Key Questions Contractors Ask:
• “Why isn’t my website showing up on Google?”
• “Why does my competitor rank higher than me?”
Core Issues:
1. Unclaimed Google My Business Profile:
• Solution: Claim your profile, ensure your information is accurate, and update it regularly.
2. Weak Website Content:
• Solution: Use location-specific phrases like “bathroom remodeling in [City]” to boost relevance.
3. No Reviews:
• Solution: Proactively ask satisfied customers to leave reviews on Google and Yelp.
Pro Tip:
80% of local searches result in a phone call or visit within 24 hours. Make sure your contact info is front and center!
The Best Way to Advertise Your Contracting Business Online
Low-Cost Strategies:
1. Leverage Social Proof:
• Share before-and-after photos on Instagram and Facebook.
• Highlight customer testimonials with videos or text snippets.
2. List on Local Directories:
• Platforms like Houzz, Thumbtack, and Angi drive high-intent traffic.
3. Run Hyper-Targeted Ads:
• Use Google Ads to target your city and service type. Example: “Plumber in San Diego.”
Pro Tip:
Offer something unique in your ads, like “Free Estimates in 24 Hours” or “10% Off First Project.”
How to Appear in Local Search Results
The Power of Local SEO:
• Optimize for phrases like:
• “Best deck builder near me.”
• “Affordable home remodeling services in [City].”
• Add your NAP (Name, Address, Phone) to every page of your site.
Action Plan:
1. Add a blog post titled “10 Home Improvement Tips for [Your City].”
2. Include photos tagged with location data to help Google connect your business to the area.
Pro Tip:
Local SEO gives small businesses a competitive edge against larger companies.
Get More Leads for Your Construction Business
Lead Generation Tactics:
1. Use Call-to-Action Buttons:
• Add “Request a Free Quote” buttons on every page of your website.
2. Offer a Value-Driven Freebie:
• Example: A downloadable “Home Renovation Checklist” in exchange for an email address.
3. Follow Up Consistently:
• Automate email campaigns to re-engage potential leads.
Pro Tip:
Use a live chat tool on your website to capture visitors who are ready to inquire.
What Works in 2024:
1. Optimize for Voice Search:
• Target questions like, “Who is the best contractor near me?”
2. Focus on Long-Tail Keywords:
• Phrases like “eco-friendly home remodeling in [City]” attract motivated buyers.
3. Use Schema Markup:
• Highlight reviews, services, and pricing in search results to increase click-through rates.
Pro Tip:
SEO isn’t just about ranking; it’s about converting clicks into clients with compelling landing pages.
Real-Life Success Story: How One Contractor Grew by 300%
The Challenge:
ABC Remodeling struggled to rank for “kitchen remodeling in Austin” despite years in business.
The Solution:
1. Updated their Google My Business profile with project photos and customer reviews.
2. Launched a blog featuring DIY home improvement tips.
3. Ran targeted ads for “Luxury Kitchen Remodeling.”
The Results:
• 300% increase in website traffic within 6 months.
• 50+ qualified leads per month, with a 30% close rate.
Free Tools to Help You Get Started
• Google Keyword Planner: Find phrases homeowners search for.
• AnswerThePublic: Discover common questions related to your services.
• Canva: Create professional visuals for social media.
• Google Analytics: Track your site’s performance.
Advanced Strategies for Rapid Growth
1. Invest in Video Marketing:
• Create short videos showcasing your team, process, and completed projects.
• Upload to YouTube and embed them on your website.
2. Build Strategic Partnerships:
• Partner with real estate agents or interior designers to share leads.
3. Run Retargeting Campaigns:
• Use Facebook or Google to retarget visitors who didn’t convert.
Your Path to Top Rankings and More Leads
You don’t need a massive budget or technical expertise to grow your contracting business online. By optimizing your online presence and leveraging smart SEO strategies, you can dominate your local market and see real results.
Ready to Get Started?
We specialize in helping home contractors rank higher, get more leads, and grow their businesses. Contact Us for a Free Consultation.
